How Connect Displays Designed and Delivered a High-Impact Booth at Fruit Logistica 2026

Fresh from the Ground Up: Agrotem at Fruit Logistica 2026

Client: Agrotem

Exhibition: Fruit Logistica 2026, Messe Berlin

Show Dates: February 4 to 6, 2026 

Fruit Logistica is the global meeting point for the fresh produce industry. It is a show where the right stand can open the right conversations. Here, exhibitors aim to look good because the stands matter as much as what they are selling. 

That’s what Connect Displays focused on this year while helping our client, Agrotem, fulfil their goals.

Client Objectives

Agrotem came to Fruit Logistica, Berlin, in 2026 with their own objectives. They wanted to

  • a stand that matches their brand and the future vision.
  • high quality down to every finish, every graphic, every detail
  • RAL specifications having a vivid blue and a fresh green
  • precise graphics and top-notch AV integration

Connect Displays did everything possible to make it happen.

Key Specifications of The Design We Created

Compact stands are their own kind of design challenge. Connect Displays built the stand for Agrotem with a strong, clean colour story and walls painted to the client’s exact specifications that immediately communicated the brand’s identity in the fresh produce space. 

We also finish the counters with precision. Graphics were large-scale and sharp, and an AV display brought the brand to life with video content running through the show.

The result was a stand that felt complete and intentional, not busy, not bare, but exactly right for the space it occupied.

The Process Behind It

Getting a stand right starts long before anyone sets foot on the exhibition floor. For Agrotem, every decision, such as graphics, counter finishes, wall colours, AV setup, was confirmed and signed off in advance, with the client in the loop at each stage. When changes were introduced mid-way, the transition was seamless and the timeline was held. 

Four days of setup inside Messe Berlin. The team at Connect Displays worked through the build methodically, keeping the client informed and maintaining consistent finish quality throughout. 

When the doors opened on February 4th, the stand was ready, graphics up, AV running, every surface exactly as approved. The booth looked exactly the way our client wanted and imagined.

Final Results & What the Client Said

Raz Ganelevin from Agrotem walked in, looked around, and said what every exhibition team wants to hear:

“The booth is excellent; it looks very good. Everything is as we ordered and matches the graphics. It looks impressive.

They also praised the team’s effort and were truly satisfied with the outcome. Sometimes the best feedback is the kind that needs no elaboration.

Conclusion

Agrotem came to Fruit Logistica 2026 with a clear vision. They left with a stand that completely matched the item. That is what a good exhibition partner does every single time, not just when the stakes feel high.

Not every project comes with dramatic last-minute saves or impossible timelines. Some projects just need to be executed well. Connect Displays excels in delivering stands cleanly, carefully, and exactly as promised. 

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